Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away. An old … Read more
Marketing
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into … Read more
3 critical tips for spokespersons
I have been in public relations for the last 30 odd years, and I have seen my fair share of … Read more
Media coaching primer – an introduction
This is our media coaching and crisis communication program that we have honed and delivered very successfully to all our … Read more
6 Reasons Why PR is the best way to build brands and win customers
Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT … Read more
What Wordle can inspire us to do in marketing and PR
Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station … Read more